Privacy & Security

BEWARE OF FRAUDULENT WEBSITES

This website is the only official la Vie en Rose transactional website in Canada. We have recently been informed that other websites are attempting to copy the official la Vie en Rose website and entice customers to make purchases. These websites are not authorized by la Vie en Rose brand sites or resellers.  La Vie en Rose is making significant efforts to shut down these fraudulent sites but will not be held responsible for any damages of any kind or loss related to the visit or use of a fraudulent website and/or the purchase of unauthorized merchandise advertised on it.

Report a fraudulent website

LAST UPDATED IN SEPTEMBER 2024

Boutique la Vie en Rose Inc. and its affiliates (“la Vie en Rose”, “we” “our”) believe that your online shopping experience should be convenient, pleasant, private, and secure.

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from www.lavieenrose.com (the “Site”), when you communicate with us via email or social media or chat or via any other electronic means, when you fill out surveys and when you shop in our stores. Please read our Privacy Policy carefully before you continue to use our Site.

For the purposes of this Privacy Policy, personal information means any information relating to an identified or identifiable individual. The type of data that we collect about you depends on how you interact with us and/or with the Site and is described in greater detail below.

Our website may contain links to other third-party websites. This Privacy Policy does not apply to those third-party websites and any personal information given to those third-party websites will be governed by their privacy policy.

PERSONAL INFORMATION REGARDING CHILDREN UNDER THE AGE OF 14

This Privacy Policy is designed to protect children. Our Site does not target minors under the age of 14. No person under the age of 14 may provide any personal information to or on this Site without the consent and supervision of their legal guardian. We do not knowingly collect personal information from minors under the age of 14. If you create a user account with us and we discover that you are under the age of 14, we will delete your registration information and any other personal information received, and subsequently inform you by email of the deletion of the account. If you believe we might have any information from or about a minor under the age of 14, please contact us at privacy@lavieenrose.com.

WHAT PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

Additionally, when you sign up to become a member, make a purchase or attempt to make a purchase through the Site, we may collect certain information from you, including your name, birth year, billing address, shipping address, type of credit card, last 4 digits of credit card number, order history, IP address, email address, phone number, gender, language, size and product preferences.

HOW WE COLLECT YOUR PERSONAL INFORMATION

You directly provide la Vie en Rose with most of the data we collect. We collect data and process data when you:

  • Register online or place an order for any of our products or services
  • Provide information such as your email, name, and postal code when completing an in-store purchase & returns
  • Voluntarily complete customer survey/contests
  • Use or view our website via your browser's cookies
  • Sign up, receive, open, click our marketing emails
  • Engage in social media interactions
  • Engage in customer service interactions

From time to time, we may collect the following types of personal information from third parties for the purposes described in “HOW WE USE YOUR PERSONAL INFORMATION”:

  • Personal information shared by marketing partners and service providers that helps la Vie en Rose provide more relevant products and advertising or to better address the demands of our customers.
  • Exceptionally, personal information from law enforcement or other governmental authorities.

We collect personal information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, please consult our Cookie Policy.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” are electronic files used to record information about how you browse the Site.
  • “Pixels” are 1x1 images created with a small piece of HTML coding, used to track behavior when a user lands a website page or clicks into an email.

HOW WE USE YOUR PERSONAL INFORMATION

We use the personal information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations) (the legal basis for this processing is to perform the contract that we have entered with you).

Additionally, we use your personal information:

  • To communicate with you
  • To screen our orders for potential risk or fraud and comply with our legal obligations (the legal basis for this processing is the legitimate interest of preventing fraud and to secure our website and compliance with our legal obligations)
  • To process and track returns and to help detect and prevent fraud and otherwise administer our loss prevention program
  • In accordance with your consent (the legal basis for this processing is that we received your consent to process your personal information for one or more specific purposes)
  • To improve and optimize our website, for example, by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing, retargeting and advertising campaigns. (the legal basis for this processing is the legitimate interest of improving our website and to understand how users navigate our site so that we may manage their expectations)
  • To conduct contests or other promotions (the legal basis for this processing is the performance of the contract regarding the contest or other promotions)
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services or third-party related products (the legal basis for this processing is the legitimate interest of direct marketing and, if required by applicable law, your consent to market and advertise our related products or services or a third-party’s products). You can always unsubscribe from or choose not to receive our commercial or promotional emails and messages using the option provided in the message itself.

SHARING YOUR PERSONAL INFORMATION WITH THIRD PARTIES

We share your personal information with third parties to help us use your personal information, as described above.

  • Affiliates: We share your personal information with our affiliates and subsidiaries for the same purposes as described in the “HOW WE USE YOUR INFORMATION” section. Furthermore, please note that, since la Vie en Rose is an international company, this type of disclosure might lead to a cross-border transfer of your personal information. Please see the section titled “CROSSJURISDICTIONAL TRANSFERS” for more details
  • Service providers: We share your personal information with our service providers which process the payments made on our website, host our website and deliver our products. Furthermore, please note that, since la Vie en Rose is an international company, this type of disclosure might lead to a cross-border transfer of your personal information. Please see the section titled “CROSSJURISDICTIONAL TRANSFERS” for more details
  • Marketing partners: from time to time, we may share your personal information with our marketing partners to help us deliver personalized advertising on certain platforms and to track the effectiveness of our advertising. We may also provide our marketing partners with de-identified information and aggregated data to generate “lookalike audiences” (i.e., anonymous audiences likely to be interested in our products because they share common characteristics to la Vie en Rose’s existing customers) or similar marketing strategies. Some non-personally identifiable information (including aggregate data) in a de-identified form shared with our marketing partners may be used by these partners for their own use (including, for example, tracking the efficiency of their own services or advertising).
  • Cloud storage providers.
  • Corporate transactions: We may disclose your personal information in the context of a business transaction such as a merger, financing, acquisition, sale, or other similar corporate transactions
  • Law enforcement or legal requirements: We will share your personal information to comply with applicable laws and regulations, to respond to a subpoena, warrant or other lawful request for information we receive, or to otherwise protect our rights
  • Consent: We will also share your personal information if you have given your consent to do so.

BEHAVIOURAL ADVERTISING

As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/ .

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

HOW WE STORE YOUR PERSONAL INFORMATION

La Vie en Rose will store your information for as long as you continue to be a customer and for as long as we are required by law to access the information to meet our legal requirements globally. Your personal information may be stored outside of Quebec.

If you are no longer a la Vie en Rose customer and would like your account information to be anonymized, you can contact our customer service representatives at privacy@lavieenrose.com. However, please note that even after your personal information is anonymized, we have a legal requirement to keep strictly essential personal information that ensures we meet regulatory requirements, resolve disputes, prevent fraud, and abuse, or enforce our Terms & Conditions.

CROSSJURISDICTIONAL TRANSFERS

Your personal information may be transferred to and stored in secured locations and on servers controlled by la Vie en Rose or its service providers located in various jurisdictions for the same purposes described in “HOW WE USE YOUR PERSONAL INFORMATION”. If you are a resident of the province of Quebec, please note that your personal information may be transferred to our offices or the offices of our service providers in other Canadian provinces and outside Canada. Where we transfer your personal information across jurisdictions, we will ensure that your personal information is treated securely in accordance with this Policy and the applicable laws. For more information on our security practices, please consult the section below, “PROTECTION OF YOUR PERSONAL INFORMATION”. You may also obtain details of our safeguards by contacting us at privacy@lavieenrose.com.

PROTECTION OF YOUR PERSONAL INFORMATION

La Vie en Rose operates with suppliers and fulfilment centres located across the world. Different countries have different regulations when it comes to personal information. However, la Vie en Rose ensures that all its partners and suppliers comply with our data and rights protection standards and that your data is secured through methods approved within the relevant Data Protection laws. Please contact us if you would like further information about how we protect your information.

La Vie en Rose uses the appropriate physical, technical and organization measures to appropriately secure the personal information received, including protection against unauthorized or unlawful processing, against accidental loss, destruction or damage, by way of negotiating thorough contracts with our technology suppliers, implementing policies, training our employees, protecting our network, keeping technology up to date, applying latest security patches, restricting access to distribution frame rooms and limiting access to data within technology solutions.

However, no method of safeguarding personal information can guarantee absolute security. As much as we follow applicable law and put in place measure to secure your personal information, we cannot guarantee the security of any of the information that is transmitted to us. Also, the transmission of data over the internet contains inherent risk and cannot guarantee that the data that you transmit to us will be secure.

YOUR DATA PROTECTION RIGHTS

La Vie en Rose would like to make sure you are fully aware of all your data protection rights.

Every user is entitled to the following:

The right to access
You have the right to request from us a confirmation as to whether personal information concerning you has been processed and if such personal information has been processed, have access to it and be informed of the corresponding retention period(s). Also, you have the right to request copies of your personal information that we have collected. La Vie en Rose may charge a reasonable fee for providing you with copies or transcriptions of your personal information. In such case, we will inform you of the approximate cost prior to providing the information to you. Please note that we use your email as your unique identifier.

The right to portability
You have the right to request that Our Company communicate to you, in a structured and commonly used technological format, digital personal information collected from you. This communication may also be made to a person or organization authorized to collect the information, at your request.

The right to rectification
You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete information you believe is incomplete.

The right to erasure
You have the right to request that Our Company anonymise your personal information, under certain conditions. However, please be advised that we may refuse such a request if, for example, we need to conserve the personal information to comply with a legal obligation.

The right to withdraw consent
If the processing of your personal information is based on your consent, you have the right to withdraw consent at any time.

The right not to be subject to automated individual decision making
You have the right not to be subject to an automated decision if it has a legal or similarly significant effect on you.

In addition, all users have the right to lodge a complaint in relation with our data protection practices with your jurisdiction’s supervisory authority.

If you would like to exercise any of these rights, please contact us at privacy@lavieenrose.com.

CHANGES

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. If we make minor changes or updates to this Privacy Policy, we revise the “LAST UPDATED” date of this Privacy Policy. If we make material changes to this Privacy Policy, we will provide you with additional notice, such as adding a statement in our Site’s homepage(s) or sending you a notification to the email address you have provided us. We encourage you to regularly review this Privacy Policy to stay up to date with our privacy and security practices, as well as your rights with regard to your personal information.

CONTACT US

For more information about our privacy practices or if you have questions:

Call us at: 1-877-328-7673

Email us at: info@lavieenrose.com

Or write to us:

Boutique la Vie en Rose Inc.
3055 Rue Viau,
Montréal (Québec), Canada
H1V 3J5

If you would like to make a complaint, please contact our privacy officers using the details provided below:

PRIVACY OFFICERS

Éric Champagne, Chief Information Officer

Mirna Saffouri, Vice President, Marketing and Digital Strategy

privacy@lavieenrose.com